| Pre-Listing Activities |
1 | Make appointment with seller for listing presentation |
2 | Send seller a written or e-mail confirmation of listing appointment and call to confirm |
3 | Review pre-appointment questions |
4 | Research all comparable currently listed properties |
5 | Research sales activity for past 18 months from MLS and public records databases |
6 | Research "Average Days on Market" for this property of this type, price range and location |
7 | Download and review property tax roll information |
8 | Prepare "Comparable Market Analysis" (CMA) to establish fair market value |
9 | Obtain copy of subdivision plat/complex lay-out |
10 | Research property's ownership & deed type |
11 | Research property's public record information for lot size & dimensions |
12 | Research and verify legal description |
13 | Research property's land use coding and deed restrictions |
14 | Research property's current use and zoning |
15 | Verify legal names of owner(s) in county's public property records |
16 | Prepare listing presentation package with above materials and HomeTrack™ information |
17 | Perform exterior "Curb Appeal Assessment" of subject property |
18 | Compile and assemble formal file on property |
19 | Confirm current public schools and explain impact of schools on market value |
20 | Review listing appointment checklist to ensure all steps and actions have been completed |
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| Listing Appointment Presentation |
21 | Give seller an overview of current market conditions and projections |
22 | Review my credentials and accomplishments in the market |
23 | Present my company's profile and position or "niche" in the marketplace |
24 | Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds |
25 | Offer pricing strategy based on professional judgment and interpretation of current market conditions |
26 | Discuss Goals With Seller To Market Effectively |
27 | Explain market power and benefits of Multiple Listing Service |
28 | Explain market power of web marketing, IDX and REALTOR.com |
29 | Explain the work the brokerage and agent do "behind the scenes" and agent's availability on weekends |
30 | Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers |
31 | Present and discuss strategic master marketing plan |
32 | Explain different agency relationships and determine seller's preference |
33 | Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature |
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| Once Property is Under Listing Agreement |
34 | Review current title information |
35 | Measure overall and heated square footage |
36 | Measure interior room sizes |
37 | Confirm lot size via owner's copy of certified survey, if available |
38 | Note any and all unrecorded property lines, agreements, easements |
39 | Obtain house plans, if applicable and available |
40 | Review house plans and make copy |
41 | Order plat map for retention in property's listing file |
42 | Prepare showing instructions for buyers' agents and agree on showing time window with seller |
43 | Obtain current mortgage loan(s) information: companies and & loan account numbers |
44 | Verify current loan information with lender(s) |
45 | Check assumability of loan(s) and any special requirements |
46 | Discuss possible buyer financing alternatives and options with seller |
47 | Review current appraisal if available |
48 | Identify Home Owner Association manager if applicable |
49 | Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee |
50 | Order copy of Homeowner Association bylaws, if applicable |
51 | Research electricity availability and supplier's name and phone number |
52 | Calculate average utility usage from last 12 months of bills |
53 | Research and verify city sewer/septic tank system |
54 | Water System: Calculate average water fees or rates from last 12 months of bills ) |
55 | Well Water: Confirm well status, depth and output from Well Report |
56 | Natural Gas: Research/verify availability and supplier's name and phone number |
57 | Verify security system, current term of service and whether owned or leased |
58 | Verify if seller has transferable Termite Bond |
59 | Ascertain need for lead-based paint disclosure |
60 | Prepare detailed list of property amenities and assess market impact |
61 | Prepare detailed list of property's "Inclusions & Conveyances with Sale" |
62 | Compile list of completed repairs and maintenance items |
63 | Send "Vacancy Checklist" to seller if property is vacant |
64 | Explain benefits of Home Owner Warranty to seller |
65 | Assist sellers with completion and submission of Home Owner Warranty Application |
66 | When received, place Home Owner Warranty in property file for conveyance at time of sale |
67 | Have extra key made for lockbox |
68 | Verify if property has rental units involved. And if so: |
69 | * Make copies of all leases for retention in listing file |
70 | * Verify all rents & deposits |
71 | * Inform tenants of listing and discuss how showings will be handled |
72 | Arrange for installation of yard sign |
73 | Assist seller with completion of Seller's Disclosure form |
74 | "New Listing Checklist" Completed |
75 | Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability |
76 | Review results of Interior Décor Assessment and suggest changes to shorten time on market |
77 | Load listing into transaction management software program |
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| Entering Property in Multiple Listing Service Database |
78 | Prepare MLS Profile Sheet -- Agents is responsible for "quality control" and accuracy of listing data |
79 | Enter property data from Profile Sheet into MLS Listing Database |
80 | Proofread MLS database listing for accuracy - including proper placement in mapping function |
81 | Add property to company's Active Listings list |
82 | Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours |
83 | Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography |
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| Marketing The Listing |
84 | Create print and Internet ads with seller's input |
85 | Coordinate showings with owners, tenants, and other Realtors®. Return all calls - weekends included |
86 | Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows |
87 | Prepare mailing and contact list |
88 | Generate mail-merge letters to contact list |
89 | Order “Just Listed” labels & reports |
90 | Prepare flyers & feedback faxes |
91 | Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability |
92 | Prepare property marketing brochure for seller's review |
93 | Arrange for printing or copying of supply of marketing brochures or fliers |
94 | Place marketing brochures in all company agent mail boxes |
95 | Upload listing to company and agent Internet site, if applicable |
96 | Mail Out "Just Listed" notice to all neighborhood residents |
97 | Advise Network Referral Program of listing |
98 | Provide marketing data to buyers coming through international relocation networks |
99 | Provide marketing data to buyers coming from referral network |
100 | Provide "Special Feature" cards for marketing, if applicable |
101 | Submit ads to company's participating Internet real estate sites |
102 | Price changes conveyed promptly to all Internet groups |
103 | Reprint/supply brochures promptly as needed |
104 | Loan information reviewed and updated in MLS as required |
105 | Feedback e-mails/faxes sent to buyers' agents after showings |
106 | Review weekly Market Study |
107 | Discuss feedback from showing agents with seller to determine if changes will accelerate the sale |
108 | Place regular weekly update calls to seller to discuss marketing & pricing |
109 | Promptly enter price changes in MLS listing database |
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| The Offer and Contract |
109 | Receive and review all Offer to Purchase contracts submitted by buyers or buyers' agents. |
110 | Evaluate offer(s) and prepare a "net sheet" on each for the owner for comparison purposes |
111 | Counsel seller on offers. Explain merits and weakness of each component of each offer |
112 | Contact buyers' agents to review buyer's qualifications and discuss offer |
113 | Fax/deliver Seller's Disclosure to buyer's agent or buyer upon request and prior to offer if possible |
114 | Confirm buyer is pre-qualified by calling Loan Officer |
115 | Obtain pre-qualification letter on buyer from Loan Officer |
116 | Negotiate all offers on seller's behalf, setting time limit for loan approval and closing date |
117 | Prepare and convey any counteroffers, acceptance or amendments to buyer's agent |
118 | Fax copies of contract and all addendums to closing attorney or title company |
119 | When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer's agent |
120 | Record and promptly deposit buyer's earnest money in escrow account. |
121 | Disseminate "Under-Contract Showing Restrictions" as seller requests |
122 | Deliver copies of fully signed Offer to Purchase contract to seller |
123 | Fax/deliver copies of Offer to Purchase contract to Selling Agent |
133 | Fax copies of Offer to Purchase contract to lender |
124 | Provide copies of signed Offer to Purchase contract for office file |
125 | Advise seller in handling additional offers to purchase submitted between contract and closing |
126 | Change status in MLS to "Sale Pending" |
127 | Update transaction management program show "Sale Pending" |
128 | Review buyer's credit report results -- Advise seller of worst and best case scenarios |
129 | Provide credit report information to seller if property will be seller-financed |
130 | Assist buyer with obtaining financing, if applicable and follow-up as necessary |
131 | Coordinate with lender on Discount Points being locked in with dates |
132 | Deliver unrecorded property information to buyer |
133 | Order septic system inspection, if applicable |
134 | Receive and review septic system report and assess any possible impact on sale |
135 | Deliver copy of septic system inspection report lender & buyer |
136 | Deliver Well Flow Test Report copies to lender & buyer and property listing file |
137 | Verify termite inspection ordered |
138 | Verify mold inspection ordered, if required |
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| Tracking the Loan Process |
139 | Confirm Verifications Of Deposit & Buyer's Employment Have Been Returned |
140 | Follow Loan Processing Through To The Underwriter |
141 | Add lender and other vendors to HomeTrack™ so agents, buyer and seller can track progress of sale |
142 | Contact lender weekly to ensure processing is on track |
143 | Relay final approval of buyer's loan application to seller |
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| Home Inspection |
144 | Coordinate buyer's professional home inspection with seller |
145 | Review home inspector's report |
146 | Enter completion into transaction management tracking software program |
147 | Explain seller's responsibilities with respect to loan limits and interpret any clauses in the contract |
148 | Ensure seller's compliance with Home Inspection Clause requirements |
149 | Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs |
150 | Negotiate payment and oversee completion of all required repairs on seller's behalf, if needed |
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| The Appraisal |
151 | Schedule Appraisal |
154 | Provide comparable sales used in market pricing to Appraiser |
152 | Follow-Up On Appraisal |
151 | Enter completion into transaction management program |
153 | Assist seller in questioning appraisal report if it seems too low |
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| Closing Preparations and Duties |
154 | Contract Is Signed By All Parties |
155 | Coordinate closing process with buyer's agent and lender |
156 | Update closing forms & files |
157 | Ensure all parties have all forms and information needed to close the sale |
158 | Select location where closing will be held |
159 | Confirm closing date and time and notify all parties |
160 | Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates |
161 | Work with buyer's agent in scheduling and conducting buyer's Final Walk-Thru prior to closing |
172 | Research all tax, HOA, utility and other applicable prorations |
162 | Request final closing figures from closing agent (attorney or title company) |
163 | Receive & carefully review closing figures to ensure accuracy of preparation |
164 | Forward verified closing figures to buyer's agent |
165 | Request copy of closing documents from closing agent |
166 | Confirm buyer and buyer's agent have received title insurance commitment |
167 | Provide "Home Owners Warranty" for availability at closing |
168 | Reviews all closing documents carefully for errors |
169 | Forward closing documents to absentee seller as requested |
170 | Review documents with closing agent (attorney) |
171 | Provide earnest money deposit check from escrow account to closing agent |
173 | Coordinate this closing with seller's next purchase and resolve any timing problems |
174 | Have a "no surprises" closing so that seller receives a net proceeds check at closing |
175 | Refer sellers to one of the best agents at their destination, if applicable |
176 | Change MLS status to Sold. Enter sale date, price, selling broker and agent's ID numbers, etc. |
177 | Close out listing in HomeTrack™ |
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| Follow Up After Closing |
178 | Answer questions about filing claims with Home Owner Warranty company if requested |
179 | Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied |
180 | Respond to any follow-on calls and provide any additional information required from office files. |
